“I Am Here to Fly, but Better Get the Environment Right!” Passenger Response to Airport Servicescape
نویسندگان
چکیده
This study deploys environmental and positive psychology models to develop test the influence of substantive communicative staging airport servicescape (i.e., SSoS CSoS) on passengers’ emotional subsequent behavioral responses. Furthermore, we examined extent which strength these associations is contingent upon travel frequency (passengers’ familiarity with facilities processes). The study’s sample (n = 387) was drawn from passengers departing Shanghai Hongqiao International Airport (SHA). results indicate that robustly engenders emotion satisfaction (with having more potent effects), facilitating intentions repurchase, recommend, pay more, partly, spend more. interaction effects demonstrate while pleasant CSoS induces higher in frequent flyers, pleasing generates infrequent flyers. In addition, appears vital predicting repeat purchase, Passenger seems relevant for different regarding their levels depending kind response under consideration. Thus, satisfied travelers are inclined purchase more; however, likely recommend at terminals. summary, interpretation, implication conclude study.
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ژورنال
عنوان ژورنال: Sustainability
سال: 2022
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su141610114